STUDIO MARIE AIGNER X CAMBIO
PRESS RELEASE
CAMBIO presents exclusive collaboration with award-winning artist Marie Aigner and launches limited denim capsule
An innovative combination of fashion, art and sustainability
Wald/Roßbach, March 11, 2024 - ART MEETS FASHION: Breaking new ground connects the premium brand CAMBIO and the Munich artist Marie Aigner. Just like the established fashion brand, Marie makes statements - and thus international impulses. Confident, style-conscious and always innovative.
In cooperation with CAMBIO, the artist, who won the RoPlastic Award, has created two sustainable denim trousers that will be available exclusively from Lodenfrey in Munich and the CAMBIO online shop from April 8, 2024. The two limited edition summer lightweight denims are GOTS certified, made from organic cotton and washed in an environmentally friendly way - and are therefore completely sustainable.
Marie Aigner's search for innovative, future-oriented solutions, the breaking up of existing structures and the creative play with form, color and material have inspired CAMBIO CEO David Gansbühler from the very beginning.
"Marie's acoustic objects immediately captivated me. Her working methods and visions coincide with our company values. I had to create a creative symbiosis and contacted Marie directly," says CEO David Gansbühler.
The Munich-based artist has set herself the task of developing sound objects that make statements through unique design and at the same time have a practical use, for example by serving as pieces of furniture. But that's not all - the absorbers are made from recycled PET bottles and are therefore sustainable.
"The starting point of our cooperation was the 2023 Architecture Biennale in Venice, where we were able to support Marie," continued David Gansbühler. "Under the motto "The Laboratory of the Future", art enthusiasts were able to admire the "Knock Out" objects, the daybed "The Very Last Supper" and "Karlchen Kaktus". After the first discussions together, however, it was clear that we did not want to stop at supporting artists. We also wanted to integrate Marie's creative energy and her sustainable approaches into our products."
The limited capsule collection and the sustainable acoustic objects can be admired exclusively from April 8, 2024 in the Munich department store Lodenfrey and at www.cambio.de .
ABOUT CAMBIO
CAMBIO has been making fashion statements since 1987 and impresses with exclusive quality and a perfect fit. As a family business, sustainability has been anchored in the company culture since its founding. Long-standing relationships with suppliers and producers and the clear commitment to producing exclusively in Europe and Tunisia are proof of this.
The trend-conscious collections are available from leading international retailers, exclusive boutiques and at www.cambio.de .